Adobe Summer Internship
Visual Design // UX/UI Design // 2016
In summer 2016, it was my honor to be selected for a design job offer working as a Visual Design intern at Adobe NYC office. My role was to assist my design mentor — Tim McEvoy
(Sr. Experience Designer) with a given project to redesign parts of the interface with Spectrum, a new styling language for Adobe Marketing Cloud software, and to tackle existed problems based on users’ feedback.
My goal was to design a conceptual prototype that would provide a better user experience to customers in the future. In order to complete this task, there were three major directions separated in my redesign project such as simplifying interface layouts based on the hierarchy of primary and secondary elements; solving problems to banish confusions by providing a smoother workflow; as well as enhancing user experience by improving its functionality.
Adobe Audience Manager
, one of the Marketing Cloud software (also known as Marketing Cloud solutions), is a data management platform that can be used to create profiles of audience segments. In other words, it helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel. These profiles can then be used for targeted ad campaigns or other marketing purposes.
Thanks for stopping by! I am glad you are interested in knowing more about this project. However, since some of the confidential information will be included below, the following contents require authentication to access. For more details, please do not hesitate to contact me.