Boarding Pass Redesign
Infographic // Product Design // UX/UI // 2014-present
Boarding pass is used as a document provided by an airline during check-in, giving a passenger permission to enter the restricted area of an airport and to board the airplane for a particular flight. it also helps identify the information such as the name of the passenger, the flight number, and the date and scheduled time for departure. In some cases, flyers can also check in online and print out the boarding passes by themselves. Presenting a boarding pass is mostly required for passengers to enter a secure area of an airport.
Since I always travel a lot to different places in a year. I have experienced the difficulties when I traveled with carrying a boarding pass at the airport. With further researches and my first-person experience of taking flights with the ticket, my goal is to redesign a boarding pass to solve the problems that may be existing in the current boarding pass.
As for the historical timeline of the Boarding Pass, there is a transformation of the boarding pass layout. Starting from 90s to the beginning of 2000s, airlines adopted the similar grid system and color scheme for the layout of the boarding pass, which provided a clear, organized, and consistent system for flyers to follow. Later on, as there are more unique features for an individual airline such as classes, membership, and branding. The boarding pass system from airlines changed a lot to fulfill their needs and to build more personalities of the airlines. However, this move has also occurred flyers having difficulties to read the information displayed on the loading pass, which seems losing the basic function of the boarding pass.
In recent years, there is also a trend to adopt technology as an alternative method for the boarding pass. For example, passengers can print out their boarding passes after they check in online; and passengers are able to present their boarding passes through mobile devices such as smart phones. Even though these alternative methods are seem being adopted by the majority of airlines and the public, there are still some uncertainties that make these alternative methods not being able to become a mainstream to substitute or replace the traditional paper boarding pass. Here are some pros and cons shown below.
At the same time, the current paper boarding pass has drawbacks for passengers to use for their trips, which is why I decided to redesign boarding pass.
1. It is difficult to read.
With a variety of boarding pass layout, passengers are easily confused by the boarding passes with its inconsistent grid and different typographic hierarchies.
2. The shape does not fit.
The standard boarding pass is a giant piece of paper (8 x 3.5 inches), which fits in neither a wallet nor a passport. The size and shape of the boarding pass becomes meaningless and redundant.
3. It is hard to carry.
The gigantic boarding pass is really difficult for passengers to carry while they have lots of heavy baggages. It should be designed in order to be more flexible.
4. It should be more than a ticket.
For some of the passengers who love to collect boarding passes, having a beautiful well-designed pieces of ephemera would become mementos of an experience to document their journeys.
In response to the problems of what the boarding pass may has caused for passengers and airlines, the redesigned boarding pass objects to be sustainable in order to benefit both parties of airlines and passengers regarding its usability, functionality, reliability performance as well as supportability.
Sampling to Create Personas
After consulting feedback from the target audiences, I used memo to organize the key feedbacks.
After listing out the potential problems that the current boarding pass may have, I digged into for the come up with possible solutions to address these problems.
To achieve this redesign challenge, I have experimented with several approaches and formats to engage my ideas.
Hand Sketches & Researches
Digital Sketches & Attempts
There are several obvious changes to improve for addressing the drawbacks of the current boarding pass such as size, layout, typesetting, graphics etc.
There are new features improving from the current boarding pass regarding its usability, functionality, reliability performance as well as supportability. Meanwhile, it also targets flight companies for reducing their cost spending on issuing boarding passes.
Since the designed size relatively fits slipping inside of the passport, it can be used depending on users’ preferences to either wearing it as a ticket wristband or as normal ticket for privacy consideration.
Mobile App Version
In order to align with technology, the mobile app version is also created aiming to provide an alternative option for passengers to have their boarding passes with adopting the similar layout of this redesigned boarding pass.
This project will be constantly updated upon feedbacks.
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