Infographic // Product Design // UX/UI // 2014-present
Since I always travel a lot to different places in a year. I have experienced the difficulties when I traveled with carrying a boarding pass at the airport. With further researches and my first-person experience of taking flights with the ticket, my goal is to redesign a boarding pass to solve the problems that may be existing in the current boarding pass.
1. It is difficult to read.
With a variety of boarding pass layout, passengers are easily confused by the boarding passes with its inconsistent grid and different typographic hierarchies.2. The shape does not fit.
The standard boarding pass is a giant piece of paper (8 x 3.5 inches), which fits in neither a wallet nor a passport. The size and shape of the boarding pass becomes meaningless and redundant.3. It is hard to carry.
The gigantic boarding pass is really difficult for passengers to carry while they have lots of heavy baggages. It should be designed in order to be more flexible.4. It should be more than a ticket.
For some of the passengers who love to collect boarding passes, having a beautiful well-designed pieces of ephemera would become mementos of an experience to document their journeys.In response to the problems of what the boarding pass may has caused for passengers and airlines, the redesigned boarding pass objects to be sustainable in order to benefit both parties of airlines and passengers regarding its usability, functionality, reliability performance as well as supportability.
Sampling to Create Personas
After consulting feedback from the target audiences, I used memo to organize the key feedbacks.Brainstorming Ideas
After listing out the potential problems that the current boarding pass may have, I digged into for the come up with possible solutions to address these problems.Process
To achieve this redesign challenge, I have experimented with several approaches and formats to engage my ideas.Final Design
There are several obvious changes to improve for addressing the drawbacks of the current boarding pass such as size, layout, typesetting, graphics etc.Redesign Features
There are new features improving from the current boarding pass regarding its usability, functionality, reliability performance as well as supportability. Meanwhile, it also targets flight companies for reducing their cost spending on issuing boarding passes.Mobile App Version
In order to align with technology, the mobile app version is also created aiming to provide an alternative option for passengers to have their boarding passes with adopting the similar layout of this redesigned boarding pass.Thank You for Viewing!